There may be nowhere that safe driving is more important than in construction work zones, where both those behind the wheel and those working along the road are at risk. Along the four-mile stretch of Interstate 275 in Tampa that a Skanska joint venture is expanding, we have installed a billboard to emphasize the imperative of safe driving. This sign is the most visible aspect of how Skanska and the Florida Department of Transportation are working together to improve safety on this project.
The billboard – the first of its kind in Florida – features a young boy’s face pressed against a window, as if waiting for his parent to return home, and the words: “Because your safety matters to them… Please drive safely.”
“Hopefully this will touch drivers’ hearts, and encourage them to slow down,” said Sal Taddeo, Skanska executive vice president.
Additionally, the sign reinforces Skanska’s Injury-Free Environment® culture, and reminds project team members that acting safely isn’t something that we do only at work – it needs to permeate all aspects of our lives.
“It sends a positive message to our workforce of who we are and who we should aspire to be,” Taddeo said.
The billboard was erected in March and will remain up for at least six months. Skanska is fully covering the costs for the initial six-month period. We see this billboard as a springboard for further safe driving awareness efforts, both on the I-275 project and on other Skanska projects nationwide.
“This idea is becoming contagious,” Taddeo added.